Monthly Archives: April 2014

Want support for change? Involve your stakeholders!

lots-of-thumbs-ups“In an age where everything and everyone is linked through networks of glass and air, no one – no business, organization, government agency, country–is an island. We need to do right by all our stakeholders, and that’s how you create value….” –Don Tapscott, author

In my early 20s, I learned an important lesson about stakeholders. I had just graduated from college and was invited to serve on a Board of Directors for a community-based theater company. My undergraduate degree was in Fine Arts and Theater, so I thought I was well-prepared for the role and could bring a lot of value to the organization. At the time, the board was discussing how to make a greater impact in the area. As I began studying the community theater company, I surmised that it could be much more successful, if we expanded the number of plays produced and included an educational program for children. So in my first months on the board, I wrote a proposal for discussion. It was a well-crafted plan with a clear rationale and achievable budget. The proposal represented significant change to the community theater company, in that it would involve bringing in another director to supplement the efforts of the already overtaxed artistic director.

When it came time to present my proposal at the board meeting, I was completely floored when it was met with hostility by the artistic director, vascillating support from a few members, and multiple reasons why the plan would not work. Thinking over what I did wrong, I realized that I had not consulted with or understood all the stakeholder needs involved in such a change effort. Certainly, I had underestimated the artistic director’s need to have artistic control over every production. It was a valuable lesson for me and one that I won’t forget.

Understanding and managing stakeholders is a key part of strategy setting in any change effort. Yet, it is often overlooked or undermanaged. Just as I neglected to consult with stakeholders when proposing a change to a community theater’s operation, it can be enticing to just get started with a change effort, without the necessary step of conducting a stakeholder analysis. Stakeholders in higher education include students, employees (faculty, staff, and administrators), government, community and business members. Anyone who has an interest in our colleges and universities ability to educate students and deliver and sustain the enterprise into the future can be a stakeholder.

Involving and consulting with stakeholders as you develop your change strategy can increase the likelihood that your change effort is both successful and sustainable. To get started, I recommend conducting a stakeholder analysis to:

  • Identify critical stakeholders
  • Understand their short- and long-term interests
  • Analyze stakeholder influence on your change strategy
  • Assess the impact of change on multiple stakeholders

There are many good stakeholder analysis tools available today, including matrix grids and spider web diagrams. I’d recommend the following link, if you’re looking for a place to get started:

How have you successfully consulted with or  involved stakeholders in change efforts?

Anita Rios

Linking strategy to your values

speechLast week, I had the honor of accepting an award recognizing the leadership development work we do within the Minnesota State Colleges and Universities. While it seemed a daunting task to craft a 15-minute, formal speech to share with 400 conference attendees,  it ended up being a wonderful exercise that reminded me of why I do this work everyday.  It also gave me an opportunity to share a couple personal stories that illustrate  my core values.  And it made me reflect, once again, how important it is for leaders to share stories that communicate their values. Sharing those values in an open, authentic way makes us more human and accessible to others. And linking them to your strategy can be a powerful inspiration to those you lead.

Here is a short excerpt from my speech that illustrates two of the core values I shared with the audience last week:

I am deeply honored and humbled by this award. I was asked to talk a little about my leadership journey…which has not always been a very predictable, straight path, but has been one that has blessed me with wonderful people who have influenced me, valuable lessons that I’ve learned along the way, and some core values that guide the work I do in leadership development today.

Some of those values I learned at a very young age. When I was about 6 years old….I remember sitting with my dad in the living room. We were watching Richard Nixon on a small, snowy, black and white TV screen. It was just before the 1968 presidential election and Nixon was holding a TV conference. I didn’t really understand what was being discussed on the television, I just knew that it had to do with something called “politics.”  Most importantly,  I wanted to be near my dad. While we were sitting there together, my dad turned to me and said, “wow, you’re growing up so fast….before you know it, you’ll be going to college.”

That one statement had a profound impact on my life. It became a matter of fact, an expectation that I would go to college. I’m not sure that I knew exactly what college was at 6 years old, but I knew it was important and it was something that my dad expected of me. As I grew older, I learned that my parents faced barriers that prevented them from going to college. In fact, my mother had received a full scholarship to attend Hamline University, but couldn’t attend, because she needed to work to support herself right out of high school. So as the oldest of 5 kids in our family, I felt very much a pioneer as I marched off to St. Olaf College after high school.

While my dad may not remember that comment he made in our small living room in 1968, I do…. and it has laid the foundation for two core values I hold dear:

1)    Education has the power to transform our lives

2)    Seeing possibilities for growth in others and encouraging them is a gift we give to our children, to our students, to our colleagues, and to our employees.

These two core values undergird our strategy in leadership development everyday. The leadership development programs we provide do transform lives. They support the success of leaders throughout our system as they learn to lead more effectively. It is so gratifying  to observe our leaders who are inspired, challenged, and transformed by what they learn….. to see the lightbulb go off when they make a new connection to a concept, idea, or gain deeper understanding about themselves and those that they lead.

Seeing the possibilities for growth in others at a systemic level, has helped us build our talent pipeline by identifying talent and giving individuals growth opportunities through new assignments, coaching, and accelerated development programs. I can’t tell you how many times I’ve heard mid-level leaders in our MnSCU system express surprise at being identified by their presidents as having potential for senior leadership positions. Much like when my dad said to me, “before you know it, you’ll be going to college,” it sets them on a path that they hadn’t anticipated, but that they grow in to and often excel at.

Which of your core values can help you communicate your strategy?

Anita Rios


Get up that hill!

Have you had one of those dreams where you are running and it feels like you are stuck in sand or moving in slow-motion while everyone else is going full speed? That was happening to me a few years ago and it wasn’t a dream. It was my triathlon season going down the drain! Every time I hit a hill during the bike leg my competitors were flying by me. My swim was fine, my run was strong and I was riding well on the flats but once I encountered a hill my race was as good as over. Something had to change! Silhouetted road biker going uphillI had a clear understanding of my current state (painful and slow) and a vision for my future state a strong ride and potential hardware at the finish!) Yet at my next race, even with my vision of victory, I still fell apart on the hills. What I needed was an achievable goal and a strategy to get to my future state.

The third element of successful change is setting a strategy and defining clear goals that will drive the actual behaviors required to implement and sustain the change. During April, Anita, Dee Anne and I will be sharing ideas, resources, examples and opening up a conversation with you on setting strategy and defining goals that will engage your stakeholders and initiate action in our organizations.

What about me, you ask? I set a goal that I would be going as fast at the top of each hill as I was at the bottom of the hill. Clear and easy to measure with my bike computer. Next I researched and created a strategy for a six-month training program that would build my muscle endurance, a key requirement for hill climbing in longer events. I certainly am not an elite racer but I did place in the top three in my age group in two races the next year. More importantly I was able to ride strong on both the flats and the hills! Translating my vision into a clear goal and a strategy to follow helped me succeed.

Todd Thorsgaard