Best of 2014, first published on October 20, 2014.
Over the year, we’ve discussed how important it is for leaders to create an emotional connection with their followers through effective storytelling. Stories engage people’s hearts and can mobilize them to support change efforts, where pure logic falls short. — Anita Rios
“Stories are the single most powerful tool in a leader’s toolkit.” – Howard Gardner
This month we have been discussing ways of reinforcing the new normal after implementing a change. One important method is to focus on the stories you are telling about your organization, its values, and the new way of doing things.
According to Howard Gardner, when you tell a story, you are appealing to multiple intelligences to open up more parts of the brain, that allow people to better absorb information and retain it. You are also creating a pathway for people to connect emotionally with your organization and feel a part of the change. But if you’re not a natural storyteller, how do you get started?
- First think about what you want to communicate.
- Then, think about what you want your listeners to do as a result.
- Then, work backward from that.
Sounds easy. Right?….. Wrong. Good storytelling is hard work, but can be a strategic activity for a leader and well worth the effort. It may help to begin collecting stories about what early successes have occurred with the change. Begin sharing those stories and highlight how the change has impacted students, employees, your institution, the larger society, and you.
Here’s a story I’d like to share with you. I have worked in higher education for more than 28 years now and I stay in higher education, because I believe in its ability to transform lives. A couple of years ago, I met a student at one of our community colleges who was absolutely inspirational. He had attended his local college during his last two years of high school and was graduating from high school with his A.A. degree. At the ripe age of 18, he was able to enroll in a university as a junior, with two years of college completed and paid for. He told me how he enjoyed college, the campus environment and his professors who took time to mentor him. He shared how college had transformed his life, giving him options for his future. Yes, he was motivated, and an exemplary student, but without our community college in his rural area, he would have been marking time in his local high school. Providing post-secondary options for high school students is one of the ways my organization provides value to our students, our state, and our society.
People look for meaning in their work. Stories can inspire and engage people in the new way of doing things. And the sharing of stories can create collective meaning in an organization.
What stories are you telling?