“Most companies have articulated their purpose–the reason they exist. But very few have made that purpose a reality for their organizations.” — L. Chevreux, J. Lopez, and X. Mesnard
The quote above is from a recent Harvard Business Review blog post. The authors made some excellent points that apply to higher education as much as the business world. They described many examples where organizations got caught up in strategy, lost sight of their purpose, and eventually failed.
Strategies are time-bound and target-specific results. In contrast, the article said that purpose is “what makes an organization durably relevant to the world.” Climate assessment surveys, online curriculum development, and even transfer pathways are important strategies for Minnesota State. But they are not, in themselves, the reason that anyone will care whether we exist twenty years from now.
Our interim chancellor, Devinder Malhotra, has clearly defined three three areas of strategic focus: Student success, diversity and inclusion, and financial sustainability. As we work toward these goals, the article gave three tips for ensuring that we can keep focused on purpose:
Create personal connections to purpose: We need to understand how providing educational resources can make people’s lives better. Effective leaders in higher education believe in what we provide, not just at a surface level but as a deeply held value.
Don’t compromise on purpose: As leaders, we are often pulled between conflicting extremes. Another recent HBR post identified some of these strategic tensions. Do we need strong leadership, or broad empowerment? Do we need to develop capacity or generate quick results? As we examine these tensions, we need to focus on getting the best from both sides.
Walk the talk. As leaders, we set the tone for our organizations. We need to model the importance of purpose and show how to use effective strategies to get there.
Dee Anne Bonebright