After college I took a road trip to the western United States with two roommates, Digger and Jorgy. While we had a great adventure I also learned a fascinating lesson about the challenge of strategic leadership.
As we were driving Digger kept exclaiming, “do you see that bird!” And Jorgy would say, “no, where?” Then Jorgy would shout out, “look at that formation” and Digger would say, “what formation, where?” Digger, the ornithologist, was always scanning the sky or treetops, while Jorgy, the geologist, was always scanning the ground. They did not easily see what the other saw.
Author and leadership consultant Bruna Martinuzzi suggests that a strategic leader has to be able to “keep an eye on the ground and on the horizon at the same time.” In an article she wrote last year she provides advice on how to develop that tricky skill of looking up and down at the same time, or developing “the ability to oversee the day-to-day operations while directing the long-term strategic imperatives.”
- Practice Using Reframing. Reframing is the ability to view an issue or topic from a completely different and new perspective. A physician I worked with at my previous employer shared my favorite example of reframing. Whenever she worked with a patient who kept failing when trying to quit smoking she would reframe it by focusing on the patient’s willingness to keep trying, not on the failure. Then they could reinforce the patient’s tenacity and agree to work on trying something new. Marinuzzi describes how leaders can use a Reframing Matrix to view an issue from four different perspectives before you make a decision.
- Adopt Practical and Conceptual Approaches. Honestly acknowledge if you typically use a more concrete or a more abstract approach and then force yourself to carve out time in your schedule to practice the opposite. If you tend to be more practical, take time to research industry trends and analyze trends over time. If you are more comfortable in the conceptual realm, take time to review the project plans of your people or examine the day-to-day processes your people use to get their work done.
- Strike a Balance Between Informing and Inspiring. Examine all your different types of communication and assess how often they focus on creating clarity and sharing of information versus inspiring and motivating people. Strategic leaders must do both.
As a strategic leader you can help your team keep their eyes on the ground and the horizon.