Sad to say this is often what we see after making a presentation! If people can’t stay awake or follow along, it is hard to be an effective communicator, no matter how important your message is.
A few years ago, I had an epiphany on how to design and deliver presentations after I read Presentation Zen by Garr Reynolds. In his landmark book, he describes a new philosophy—not a method—to help professionals create and deliver meaningful presentations.
While I highly encourage you to peruse his website or buy his book, I want to highlight one key aspect of his philosophy. Garr emphasizes that slides are only one part of a presentation. Your slides don’t have to include everything and when they do you miss an opportunity do deliver an effective message. Effective presentations have three parts.
- The visuals. These are the slides your audience will actually see. They only support your key message.
- Your notes. The content and information you need to see to help you verbally share your key messages.
- The handout. A document (not your slides or notes) that your audience will take away with them.
This does require more effort by you, but the outcome is worth it. People will walk away with a clear understanding of your core message and with the details they need to take action. Simplifying your visuals keeps them from being a distraction, impossible to read, or boring. Taking the time to create a full set of notes will help you rehearse and feel more confident. Developing and distributing a handout provides people with the extra details or background information they after you present.
As Garr states in his book, “Handouts can set you free!”
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