Monthly Archives: June 2018

You can’t do that!

Give up your landline phone, stop wearing a watch, drive a car from the back seat, travel across the country without a map, buy a car without seeing it–these are all things we were told you can’t do.  Yet today people do them routinely. By ignoring assumptions and the status quo, people designed solutions and created new ways of doing things to meet the needs of customers today.

Cathy N. Davidson in her new book, The New Education: How to Revolutionize the University to Prepare Students for a World in Flux, suggests that in order to succeed leaders must be aware of their legacy assumptions and challenge them. By examining and giving up assumptions, leaders can leverage new models and develop new solutions based on different assumptions that are relevant today.

Some assumptions in higher education that she believes need to be challenged include:

  • Lectures are an effective learning method
  • High-stakes, end of semester, summative testing accurately measures and promotes learning
  • Cost of higher education delivers value
  • Traditional faculty, professorial, tenure and apprentice models develop effective faculty members
  • Discipline majors prepare students for success

Challenging our assumptions is hard but necessary to find solutions to the complex problems leaders face today.

What assumptions are holding you back?

Todd Thorsgaard

 

 

 

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Stealing from the classroom

What can leaders learn from college faculty about customer service? I was pondering this question as I participated in our annual Academic and Student Affairs/Equity and Inclusion conference two weeks ago. After listening to LuAnn Wood, Student Success Coordinator at Century College, describe the work she is doing at their Institute for Culturally Responsive Pedagogy (ICRP) my answer is yes! Similar to faculty needing to change how they teach to ensure the success of students from all cultures, leaders need to change how they lead to support the success of the ever increasing diverse population of employees.

In the book, Culturally Responsive Leadership in Higher Education, leaders are challenged to change their leadership practice to meet the needs of all their employees, regardless of their diverse cultural backgrounds. They identify nine key activities that leaders can use to examine and develop their leadership to be more culturally responsive.

  1. Initiate and engage in critical conversations with individuals from different cultures and who have a different point-of view.
  2. Choose to use a critical lens and examine multiple cultural perspectives when making decisions.
  3. Use consensus building decision-making and consciously acknowledge stereotypes.
  4. Use research-based information to better understand differences between cultural groups and outcomes.
  5. Honor all members of your constituencies.
  6. Lead by example to meet the needs of different cultures.
  7. Take on the responsibility to bring cultural issues to your stakeholders to get resolution.
  8. Build trust with stakeholders who are not yet culturally responsive.
  9. Lead for the greater good of all cultures.

Where do you have an opportunity to be more culturally responsive?

Todd Thorsgaard

 

 

Don’t surprise your customers. Delight them!

According to Thomas A. Stewart and Patricia O’Connell, authors of Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, “Customers don’t want to be surprised, they want to be delighted!”

While I work in higher education, I am also a customer of higher education. My youngest daughter Sophie is entering college in the fall, and I can tell you that we have both been delighted by her new school.

Every communication with students and parents has been designed to welcome her and help her navigate the transition from high school to college. Her initial visit to the college wowed her with a tour of the program and demonstrations from current students in the architecture program. Upon acceptance, Sophie received a welcome package, complete with a swag bag of college-branded goodies to get her excited.

The school connects students with potential roommates and helps students register for dorm rooms online. With the help of social media, Sophie has been communicating with all the girls on her dorm floor and feels that she already knows them pretty well. Amazing, huh? I can tell you that she feels far more comfortable entering her freshman year than I did at her age when I knew no one.

As a parent, I’ve been completely informed about the admissions and orientation processes all along the way and I’ve recently been invited to join a Facebook group of parents for the class of 2022, where the current conversation among parents is “what type of computer is required for my son/daughter’s course of study?”

Just before Sophie graduated from high school, the college even sent her a branded top for her mortar board. What fun! And how delightful!

In their book, Stewart and O’Connell outline five principles of excellent service design, one of which is “Customers Want to Be Delighted.” To do that they recommend that you:

  • Meet their expectations with no guesses or surprises by providing an overall satisfying experience.
  • Define the delight you deliver to customers. Delight represents your customers’ experiences (how good were they?) multiplied by your “technical excellence” (how well did you deliver them?)
  • Ensure that customers know what to expect as they move from one touchpoint to another.

The authors say, that “such delight will “woo, wow, and win” customers.” I can certainly say that Sophie’s new college has wooed, wowed, and won me over completely through absolute delight!

What can you do to delight your customers?

Anita Rios

 

Customer service in higher education

Consultant Neal Raisman publishes a periodic study on why students leave college. Here’s his findings after interviewing 618 students who left a college or university in 2016.

 

 

 

 

 

 

I was quite surprised by the results. 23% of the students cited poor service as a reason to leave their college or university, and 25% cited a belief that the college didn’t care. That means ALMOST HALF of the students left because they hadn’t built a strong relationship with the institution. Finances, scheduling, and grades all scored much lower.

Academic Impressions recently published an interview with three academic leaders – What does customer service in higher ed actually look like? They pointed out that the Raisman article means that higher education needs to look at the issue in new ways. Here are some take-aways:

  • It’s important to set standards and hold people accountable. If you don’t measure your service, you can’t make it better.
  • Make customer service work in our context. While the customer is not always right, we need to ask ourselves how we can make the situation right.
  • Make sure everyone knows your history and traditions; building institutional pride is a great way to generate positive interactions.
  • Make time to put yourself in a position to observe or experience what your students and other customers experience. It will enhance your credibility and help you identify needed changes.

When I worked at the University of Minnesota, I had a colleague who frequently said, “we might not call them customers, but whoever they are, Stanford is stealing them!”  His point was that we have to address needs and expectations of our stakeholder groups or they will take their tuition dollars and grant money somewhere else. What has worked for you to keep students engaged and moving forward at your institution?

Dee Anne Bonebright

 

Seeking solutions with your customer

Last week, construction finally began on our home to fix the damage that occurred with an extreme hail storm nearly a year ago. We are getting new siding, gutters, fascia, window screens, and a replacement of trim on our home’s exterior. If you’ve lived in a home while construction is going on, you know it’s both exciting and frustrating at the same time. Exciting because of the anticipation of having a fresh, clean home exterior, but frustrating with the added noise, construction debris, and traffic around your home.

Unfortunately, our frustration levels increased beyond our expectations the very first day of construction. After coming home from work, we discovered that the siding crew had drastically sheared all the mature shrubs around our home without letting us know ahead of time. Several shrubs were cut in half around the foundation and the 20-foot tall arborvitae framing the house on either side were butchered, exposing bare branches on the lower half of the trees that would never recover. It was shocking to see the devastation.

My husband Cesar called the contractor and gave him an earful. We were both frustrated that this had been done without our approval or prior knowledge. Thankfully the contractor responded gracefully and first listened to Cesar, apologized, and then told him he would make it right. Over years of working with homeowners, our contractor has honed his skills at resolving customer service problems when they arise, following these simple, but effective strategies outlined in LifeHack:

  • Listen Intently:  Listen to the customer, and do not interrupt them. They need to tell their story and feel that they have been heard.
  • Thank Them: Thank the customer for bringing the problem to your attention. You can’t resolve something you aren’t completely aware of, or may be making faulty assumptions about.
  • Apologize: Sincerely convey to the customer your apology for the way the situation has made them feel. This is not the time for preachy reasons, justifications or excuses; you must apologize.
  • Seek the Best Solution: Determine what the customer is seeking as a solution. Ask them; often they’ll surprise you for asking for less than you initially thought you’d have to give—especially when they perceive your apology and intention is genuinely sincere.
  • Reach Agreement: Seek to agree on the solution that will resolve the situation to their satisfaction. Your best intentions can miss the mark completely if you still fail to deliver what the customer wants.
  • Take Quick Action: Act on the solution with a sense of urgency. Customers will often respond more positively to your focus on helping them immediately versus than on the solution itself.
  • Follow-up: Follow-up to ensure the customer is completely satisfied, especially when you have had to enlist the help of others for the solution delivery. Everything up to this point will be for naught if the customer feels that “out of sight is out of mind.”

Since the first phone call with our contractor, we’ve had several conversations with him to talk through how to fix the problem. On Thursday he came out to our house and calmly assessed the damage. He told me that he had already contacted landscapers and nurseries to get estimates on delivering 10-foot arborvitae. I told him we wouldn’t need 10-foot arborvitae and could replace them with smaller trees. I also added that we would be happy to do the landscaping work ourselves saving him extra money in the process. He was pleasantly surprised and I was happy we could arrive at an agreeable solution.

When I think about that interaction, our contractor demonstrated all 7 steps for resolving customer service problems. While they are simple (and work no matter who your customer is), it also takes humility, grace, and true concern for your customer to resolve problems to everyone’s satisfaction.

Anita Rios

 

 

What do my customers need?

The church where I worship runs a neighborhood-based nonprofit. We recently hired a consultant to help with some strategic planning.  The first thing she asked us to do is spend the summer talking to community members. We’re asking business owners, local residents, other service agencies, and the guys who spend time in the vacant lot down the street what they actually need.

The consultant said that very often, agencies assume they know what their clients need. When they actually talk to people and get them involved in decision-making, very different results can happen. For example, one organization wanted to set up a food shelf. After talking to potential clients, it turned out that there were already enough pantries in the neighborhood. What was missing was a source for perishable items, especially milk. Turning the project from creating another food pantry into a reliable source where families could get milk made a huge difference.

We in higher education are prone to the same mistake. We can assume we know what our “customers” need – whether it’s students, coworkers, peer institutions, or the whole system. By taking time to talk to each other and build real relationships we’re in a better position to create strategies and processes that address the real needs.

Dee Anne Bonebright

 

Dance with your customers

A critical step in customer service is to actually invite the customer to the table and include them in your problem-solving work. While this makes theoretical sense it can be challenging to do and takes leadership to ensure its success. Seth Godin, one of my favorite authors and bloggers, describes it as “dancing with customers in the act of co-creation” in a blog on customer service. It involves:

  • clearly inviting customers to work with you
  • focusing on engagement – not perfection
  • over communicating
  • speaking and listening to customers with respect
  • not making assumptions

Most leaders and employees are not used to working together with their customers. When I was working in the health care industry we decided to include patients in our work meetings as we designed the electronic visit follow-up document and communication process. At first that was very threatening to the doctors, physician assistants, nurses and intake staff. They were worried about “unreasonable” demands that patients would make. Surprisingly, everyone discovered that they enjoyed working together, both sides learned more about each other and the ideas shared ended up being practical and doable.

If you choose to include customers it is important to make the invitation clear and describe the work you will be doing together. Customers are also not used to being asked to work with you! The project team for the design of our new Enterprise Resource Planning data system at Minnesota State has done that well (NextGen). They have invited all students, faculty and staff have to participate in envisioning the future NextGen experience. Through emails, in-person presentations and an intranet site they have clearly described the work to date and what opportunities we have, as customers, to work with the vendor to help design and build the system. In addition, given the geographic spread of our system and the variation in availability, they provided three different options to work together; an online review process, virtual Q & A sessions or onsite regional review sessions.

What opportunities can you find for you and your team to dance with your customers?

Todd Thorsgaard