Tag Archives: engagement

Customer service in higher education

Consultant Neal Raisman publishes a periodic study on why students leave college. Here’s his findings after interviewing 618 students who left a college or university in 2016.

 

 

 

 

 

 

I was quite surprised by the results. 23% of the students cited poor service as a reason to leave their college or university, and 25% cited a belief that the college didn’t care. That means ALMOST HALF of the students left because they hadn’t built a strong relationship with the institution. Finances, scheduling, and grades all scored much lower.

Academic Impressions recently published an interview with three academic leaders – What does customer service in higher ed actually look like? They pointed out that the Raisman article means that higher education needs to look at the issue in new ways. Here are some take-aways:

  • It’s important to set standards and hold people accountable. If you don’t measure your service, you can’t make it better.
  • Make customer service work in our context. While the customer is not always right, we need to ask ourselves how we can make the situation right.
  • Make sure everyone knows your history and traditions; building institutional pride is a great way to generate positive interactions.
  • Make time to put yourself in a position to observe or experience what your students and other customers experience. It will enhance your credibility and help you identify needed changes.

When I worked at the University of Minnesota, I had a colleague who frequently said, “we might not call them customers, but whoever they are, Stanford is stealing them!”  His point was that we have to address needs and expectations of our stakeholder groups or they will take their tuition dollars and grant money somewhere else. What has worked for you to keep students engaged and moving forward at your institution?

Dee Anne Bonebright

 

Advertisements

Dance with your customers

A critical step in customer service is to actually invite the customer to the table and include them in your problem-solving work. While this makes theoretical sense it can be challenging to do and takes leadership to ensure its success. Seth Godin, one of my favorite authors and bloggers, describes it as “dancing with customers in the act of co-creation” in a blog on customer service. It involves:

  • clearly inviting customers to work with you
  • focusing on engagement – not perfection
  • over communicating
  • speaking and listening to customers with respect
  • not making assumptions

Most leaders and employees are not used to working together with their customers. When I was working in the health care industry we decided to include patients in our work meetings as we designed the electronic visit follow-up document and communication process. At first that was very threatening to the doctors, physician assistants, nurses and intake staff. They were worried about “unreasonable” demands that patients would make. Surprisingly, everyone discovered that they enjoyed working together, both sides learned more about each other and the ideas shared ended up being practical and doable.

If you choose to include customers it is important to make the invitation clear and describe the work you will be doing together. Customers are also not used to being asked to work with you! The project team for the design of our new Enterprise Resource Planning data system at Minnesota State has done that well (NextGen). They have invited all students, faculty and staff have to participate in envisioning the future NextGen experience. Through emails, in-person presentations and an intranet site they have clearly described the work to date and what opportunities we have, as customers, to work with the vendor to help design and build the system. In addition, given the geographic spread of our system and the variation in availability, they provided three different options to work together; an online review process, virtual Q & A sessions or onsite regional review sessions.

What opportunities can you find for you and your team to dance with your customers?

Todd Thorsgaard

How deep is your well of trust?

When I was growing up, my dad and grandpa dug the well at our cabin by hand. I still remember how deep they were, how they had to reinforce the dirt to make sure it didn’t collapse and and how scary it was. They had to keep digging deeper and deeper before they hit water. They had to have a deep trust in each other and in what they were doing to stay safe. After about 32 feet they struck water and 53 years later we still get our water from that well.

Leadership may not be quite so dangerous, but it does require trust. Diane Gray, owner of Grayheart Consulting, describes three levels or depth of trust that leaders need to build to be successful. As you get deeper, it gets harder, but the payoff is worth it.

One Strike and You Are Out Trust

This is the most shallow level of trust. It is transactional and exists when there is a punishment as a consequence for behaviors that break trust. Fear of reprisal and positional power are the basis for trust at this level. Trust is fragile and broken easily. While it is a tenuous trust, it can be successful when leaders act with integrity.

Knowledge and Understanding Trust

This is the mid-level of trust. It exists when people know and understand what they need to do and when others know and understand what to do. Interactions and behaviors are predictable and “make sense” so people trust each other. This level of trust takes time to develop since it requires multiple interactions and repeated behavior. It isn’t based on immediate transactions, includes forgiveness and a more complete understanding of behaviors, and thus is a deeper level of trust. Trust at this level creates loyalty and more engagement.

Advocating Trust

The deepest level of trust. Leaders develop this level of trust by demonstrating “they have their people’s backs.” When leaders are open, transparent, and willing to listen to their people they can build deeper relationships and deeper trust. Taking the time explore options, argue, share concerns and how decisions are made helps people feel valued and safe. They trust that their leader will advocate for them and are willing to fully engage in their work and the success of their organization. Gray suggests that this depth of trust includes:

  • Integrity
  • Competence
  • Consistency
  • Loyalty
  • Openness

How deep is your well of trust? Do you need to do some digging?

Todd Thorsgaard

 

Joining, judging and trust

I recently had achart about joining behaviors chance to attend a Talent Development conference and came away with lots of good ideas. It reminded me that professional development helps people stay engaged and excited about their work.

One session highlighted the importance of trust in the workplace. Judith Katz and Fredrick Miller talked about the difference between a “judging” mindset and a “joining” mindset.

A judging culture includes win/lose and problem-finding behaviors. People hold onto the past, act defensive, and withhold trust. They tend to think small and contribute less. A joining culture is accepting, exploring, and focuses on problem-solving. People can let go of the past and extend trust. They are able to think big and contribute more.

The presenters said that judging is our individual and organizational default, especially in times of stress, fear, and conflict. When we feel uncertain, our cognitive biases are more likely to kick in, which can lead to making judgments about others.

Here are four strategies we can use to generate a joining culture:

  1. Lean into discomfort: speak up and be willing to challenge yourself and others.
  2. Listen as an ally.
  3. State your intent and how strongly you feel about the issue.
  4. Accept that others’ thoughts and experiences are true for them.

Years ago when I was a new supervisor I learned a good lesson about joining. One of my employees had performance issues, and looking back I think my coaching style made her feel judged. It was going down a bad path until life circumstances caused us to listen to each other as allies around a shared experience we were both going through. Making that personal connection helped the work conversations go more smoothly, and I think it was about building trust.

You can view the presentation slide deck here. What ideas strike you about creating a culture of joining instead of judging?

Dee Anne Bonebright

 

Extending your leadership presence on Twitter

By guest blogger Kirsten Jensen

Over the years, I’ve heard lots of reasons why leaders don’t have a professional social media presence. From being unsure about what they would post to simply not having time, there are plenty of reasons why we don’t get started. But, when done with intention, social media can be a powerful tool in service of some of our most important leadership priorities.

The real magic happens when we use social media to connect. In her book, The Gifts of Imperfection, Brene Brown writes, “I define connection as the energy that exists between people when they feel seen, heard and valued.” Stephen M.R. Covey describes a similar energy in The Speed of Trust, comparing relationships to bank accounts where we deposit and withdraw trust. The more abundant the trust in our accounts, the more connected we are, the better we work together and the faster we get things done.  As leaders, so many of our priorities center around building trust. And, while in-person connections will always be our biggest deposits, I believe social media can create small but important moments where our students and staff know they are seen, heard and valued.

So, don’t spend time on social media. Spend time building connections and trust, using social media as a tool. The leadership team at Minnesota State University Moorhead has done an exceptional job of extending their leadership presence on Twitter. Here are four ways you can extend your leadership influence with Twitter, with examples from MSUM.

Why Twitter?

It’s often said that Facebook is for the people you know personally,  LinkedIn is for the people you know professionally and Twitter is for the people you want to know. That is to say, the fact that you don’t have to mutually follow one another and privacy settings are often open, makes Twitter an ideal place to connect with folks who care about similar ideas, organizations or people. Because we aren’t always sure who we want to meet, it can take a little longer to get started on Twitter. But, once you begin to listen for mentions of your organization or your hashtags, you’ll find lots of amazing conversations to join.

Get inspired.

Check out a live feed from MSUM’s social media team, at this Twitter list: https://twitter.com/MSUMoorhead/lists/msum-social-media-team Or, for examples that cross multiple industries, see this Twitter list of people who have been featured as examples in my training: https://twitter.com/NextKirsten/lists/nextinspiration1

I hope this inspires you to overcome the excuses and try your hand at Twitter. Connect with me @NextKirsten – I’d love to get to know you.

 

Kirsten Jensen (@NextKirsten) is a social media coach, trainer and consultant at Next Action Digital.

https://twitter.com/NextKirsten

Did you miss the conversation?

A few years ago I was shopping at Ikea and decided to get some lunch. In the cafeteria line in front of me were a mom and her young daughter. They selected their food, sat at a table not far from me, and enjoyed their meal together.

But here’s the thing – during that entire time the mom never got off her phone. She got the food, sat down, cut up her daughter’s meatballs, and ate her lunch one-handed all while conducting a long conversation with whoever was on the other end of the line. The memory of that young girl trying unsuccessfully to get her mother’s attention still makes me want to cry. They were potentially making a memory together and mom missed it.

That experience solidified my resolve to try to be present with whatever conversation I’m in. It’s still very much a work in progress, but I try to use good listening skills whether I’m at home or at work.

In our Art of Supervision course we talk about three basic elements of listening.

  1. Stay focused. Minimize internal and external distractions, pay attention to the speaker, and use nonverbal signals to show you are listening.
  2. Capture the message. Paraphrase and restate the speaker’s key points to be sure you understand them. In work situations you may want to take notes to help with future conversations.
  3. Help the speaker communicate. Ask clarifying questions. Try to understand the feelings and perceptions behind the person’s words. Don’t worry about whether you agree with the message at this point, just try to understand it.

When I can follow these three steps, it helps me stay present. Focusing my energy on listening helps me avoid distractions such as multitasking and, I hope, prevents me from missing important conversations – even when I’m right there in the same room.

Dee Anne Bonebright

No more boring presentations!

Sad to say this is often what we see after making a presentation! If people can’t stay awake or follow along, it is hard to be an effective communicator, no matter how important your message is.

A few years ago, I had an epiphany on how to design and deliver presentations after I read Presentation Zen by Garr Reynolds. In his landmark book, he describes a new philosophy—not a method—to help professionals create and deliver meaningful presentations.

While I highly encourage you to peruse his website or buy his book, I want to highlight one key aspect of his philosophy. Garr emphasizes that slides are only one part of a presentation. Your slides don’t have to include everything and when they do you miss an opportunity do deliver an effective message. Effective presentations have three parts.

  1. The visuals. These are the slides your audience will actually see. They only support your key message.
  2. Your notes. The content and information you need to see to help you verbally share your key messages.
  3. The handout. A document (not your slides or notes) that your audience will take away with them.

This does require more effort by you, but the outcome is worth it. People will walk away with a clear understanding of your core message and with the details they need to take action. Simplifying your visuals keeps them from being a distraction, impossible to read, or boring. Taking the time to create a full set of notes will help you rehearse and feel more confident. Developing and distributing a handout provides people with the extra details or background information they after you present.

As Garr states in his book, “Handouts can set you free!”

Todd Thorsgaard