Last week, construction finally began on our home to fix the damage that occurred with an extreme hail storm nearly a year ago. We are getting new siding, gutters, fascia, window screens, and a replacement of trim on our home’s exterior. If you’ve lived in a home while construction is going on, you know it’s both exciting and frustrating at the same time. Exciting because of the anticipation of having a fresh, clean home exterior, but frustrating with the added noise, construction debris, and traffic around your home.
Unfortunately, our frustration levels increased beyond our expectations the very first day of construction. After coming home from work, we discovered that the siding crew had drastically sheared all the mature shrubs around our home without letting us know ahead of time. Several shrubs were cut in half around the foundation and the 20-foot tall arborvitae framing the house on either side were butchered, exposing bare branches on the lower half of the trees that would never recover. It was shocking to see the devastation.
My husband Cesar called the contractor and gave him an earful. We were both frustrated that this had been done without our approval or prior knowledge. Thankfully the contractor responded gracefully and first listened to Cesar, apologized, and then told him he would make it right. Over years of working with homeowners, our contractor has honed his skills at resolving customer service problems when they arise, following these simple, but effective strategies outlined in LifeHack:
- Listen Intently: Listen to the customer, and do not interrupt them. They need to tell their story and feel that they have been heard.
- Thank Them: Thank the customer for bringing the problem to your attention. You can’t resolve something you aren’t completely aware of, or may be making faulty assumptions about.
- Apologize: Sincerely convey to the customer your apology for the way the situation has made them feel. This is not the time for preachy reasons, justifications or excuses; you must apologize.
- Seek the Best Solution: Determine what the customer is seeking as a solution. Ask them; often they’ll surprise you for asking for less than you initially thought you’d have to give—especially when they perceive your apology and intention is genuinely sincere.
- Reach Agreement: Seek to agree on the solution that will resolve the situation to their satisfaction. Your best intentions can miss the mark completely if you still fail to deliver what the customer wants.
- Take Quick Action: Act on the solution with a sense of urgency. Customers will often respond more positively to your focus on helping them immediately versus than on the solution itself.
- Follow-up: Follow-up to ensure the customer is completely satisfied, especially when you have had to enlist the help of others for the solution delivery. Everything up to this point will be for naught if the customer feels that “out of sight is out of mind.”
Since the first phone call with our contractor, we’ve had several conversations with him to talk through how to fix the problem. On Thursday he came out to our house and calmly assessed the damage. He told me that he had already contacted landscapers and nurseries to get estimates on delivering 10-foot arborvitae. I told him we wouldn’t need 10-foot arborvitae and could replace them with smaller trees. I also added that we would be happy to do the landscaping work ourselves saving him extra money in the process. He was pleasantly surprised and I was happy we could arrive at an agreeable solution.
When I think about that interaction, our contractor demonstrated all 7 steps for resolving customer service problems. While they are simple (and work no matter who your customer is), it also takes humility, grace, and true concern for your customer to resolve problems to everyone’s satisfaction.